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Near West Design Review Case Report

AUTOS DIRECT ONLINE.COM BUSINESS ID SIGNAGE

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Project Information

Near West Case #  NW 2013-040

Address: 4371 Pearl Road
Company: Autos Direct Online.com
Architect: RuffNeon Signs & Lighting, Inc.
Description:

Install one 30'-tall pole sign to include 6' x 12' internally illuminated double-faced sign face.  Pole sign proposed for placement 10' to rear of property line.

Notes:  

Committee Actions/Submissions

Date: November 20, 2013
Committee: Staff
Action Type: Initial Plan Submission
Conditions/Notes:  
 
Date: November 27, 2013
Committee: Local Design Review Committee
Action Type: Tabled
Conditions:  

Committee moved to table action on the proposed sign design with the understanding the sponsor would submit a revised plan to include the following: (1) a maximum sign height of 15', measured from grade to the top edge of the sign face: (2) a reduction in the size of the sign face, from the proposed 6' x 12' (72 s.f.) dimension to no more than 4' x 8' (32 s.f.), with an 8' maximum length; and (3) adjustments to the sign's graphics to ensure greater text legibility, particularly a more prominent telephone number, larger text for the ".com" component, and removal of the car graphic and the term "Sales & Service" that appears in the blue-colored text.  Finally, as a long-term signage solution, the temporary banners that are in place on the Pearl Rd. and State Rd. building facades should be removed and replaced by permanent wall signage.