Near West Design Review Case Report
AUTOS DIRECT ONLINE.COM BUSINESS ID SIGNAGE
Return to Case List | Start Over | Print Report (PDF format)
Project Information
Near West Case # NW 2013-040
Address: | 4371 Pearl Road |
Company: | Autos Direct Online.com |
Architect: | RuffNeon Signs & Lighting, Inc. |
Description: | Install one 30'-tall pole sign to include 6' x 12' internally illuminated double-faced sign face. Pole sign proposed for placement 10' to rear of property line. |
Notes: | |
Committee Actions/Submissions
Date: | November 20, 2013 |
Committee: | Staff |
Action Type: | Initial Plan Submission |
Conditions/Notes: | |
Date: | November 27, 2013 |
Committee: | Local Design Review Committee |
Action Type: | Tabled |
Conditions: | |
Committee moved to table action on the proposed sign design with the understanding the sponsor would submit a revised plan to include the following: (1) a maximum sign height of 15', measured from grade to the top edge of the sign face: (2) a reduction in the size of the sign face, from the proposed 6' x 12' (72 s.f.) dimension to no more than 4' x 8' (32 s.f.), with an 8' maximum length; and (3) adjustments to the sign's graphics to ensure greater text legibility, particularly a more prominent telephone number, larger text for the ".com" component, and removal of the car graphic and the term "Sales & Service" that appears in the blue-colored text. Finally, as a long-term signage solution, the temporary banners that are in place on the Pearl Rd. and State Rd. building facades should be removed and replaced by permanent wall signage. |