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Northeast Design Review Case Report

PRETTY & PRESTIGIOUS SIGN

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Project Information

Northeast Case #  NE 2021-021

Address: 11006 Superior Ave
Company: Agile Signs
Architect: Agile Sign & Lighting
Description:

Proposed installation of a flat, wall sign.

Notes:  

Committee Actions/Submissions

Date: June 8, 2021
Committee: Staff
Action Type: Initial Plan Submission
Conditions/Notes:  

Voting Members in Attendance

  • P. Brown (CH)
  • A. Luckacsy-Love (1st)
  • B. Chew
  • J. Farina (2nd)
  • N. Reich

 

 

Project details presented by Cione Belknap of Agile Signs. Presented details on the location, dimensions, placement, attachment, color, materials, illumincation, etc.

 

 

Committee Questions, Comments, Concerns

  • Will there be any remaining Cricket signage from the previous tenant on the building?
  • Explore the placement of the signage on the storefront and consider a slightly larger sign so that it is not getting lost in the overall storefront.  Possibly a 3' x 8' sign.
  • Explore a more a more interesting grouping or form the text of the sign.
  • Cione Belknap is requesting a postponement to consider the feedback from the Committee and the client's budget.
 
Date: June 15, 2021
Committee: Local Design Review Committee
Action Type: Tabled
Conditions:  

Motion to table decision making for the applicant to return with images of the storefront w/the securty shutters up, signage placed above or centered on the entryway, explore a more interesting form for the text.

Date: June 29, 2021
Committee: Staff
Action Type: Revised Plan Submission
Conditions/Notes:  

Voting Members Present

  • P. Brown (CH)
  • B. Chew (1st)
  • N. Reich (2nd)
  • R.S. Nieswander
  • T. Veider

 

 

Project details presented by Cione Belknap of Agile Signs.  Presented details on the revised sign, size, location, graphics, text, and the client's opinion.

 

 

Committee Questions, Comments, Concerns

  • The revised size is too large to fit in the proposed location based on the rendering. 
  • Concerned that there isn't enough white/blank space to make the sign more legibile.
  • Again concerned that there are multiple fonts that are competing with each other. 

 

 

 

Khrys Shefton from Famicos Fdn is available to speak to the project and suggest some Technical Assistance either thru the SRP or a combination of Famicos and City Planning.

 
Date: July 6, 2021
Committee: Local Design Review Committee
Action Type: Tabled
Conditions:  

Motion to table and resubmit with Technical Assistance from Famicos Foundation and/or the Storefront Renovation Program.

Date: August 10, 2021
Committee: Staff
Action Type: Resubmittal
Conditions/Notes:  

Voting Members Present

  • P. Brown (CH)
  • RS Nieswander (2nd)
  • N. Reich (1st)
  • B. Chew

 

Project details presented by Cione Belknap of Agile Signs.  

 

Committee Questions, Comments, Concerns

  • Did you consider using a dark background with white letters on the first option?

 

 
Date: August 17, 2021
Committee: Local Design Review Committee
Action Type: Approved
Conditions:  

Motion to approve sign option #2 as presented.