Voting Members Present

• P. Brown
• B. Chew
• N. Reich (1st)
• RS Nieswander
• J. Farina (2nd)

Project details presented by Tom Yankovich of Ellet Sign Company.  Chose a sign height that was functional for the business and in-line with similar pole signs adjacent to the freeway.

Committee Questions, Comments, Concerns

• How did you go about determining the height and type of signage being proposed today?
• Do you have any graphics to show what the digital display will showcase?
• How tall is the sound wall? Would you consider something lower than 80'?
• Concerned about the precedent approving this sign would make.
• Consider a community sign with changeable text or possibly consider recreating the historic sign McPhillips used to have.
• Consider possibly using a flat sign (like referenced as Sims Buick) instead of the triangular shaped sign as porposed.
• Consider reaching out to the property owners across the street for a potential signage location.

Councilman Polensek is available to comment on the proposal.  The CM is in support, does not believe it will negatively effect the residential property owners or the Waterloo Arts District.

Sean McPhillips (owner) is available to comment on their proposal. Explained their history in the neighborhood, their efforts to speak with the surrounding residents to get support for their proposal.

Motion to table for applicant to return with study of brightness/foot candle in daytime and night time, drone footage, and graphics to show messaging.

Voting Members Present

• P. Brown (CH) (No)
• N. Reich (No)
• A. Lukacsy-Love (2nd) (Yes)
• RS Nieswander (No)
• J. Farina (1st) (Yes)

Project details presented by Tom Yankovich of Ellet Signs.  Presented details on the light and brightness analysis, drone footage, graphics/messaging, support from some of the surrounding residents, and the pole sign itself.

Committee Questions, Comments, Concerns

• Some support amongst the Committee if the Arts District is also promoted on the EMC.
• Some concern that a sign of this size would set a precident for this district or others in the City.
• Was there any consideration of only using a static sign without the EMC included in the current sign proposal?

Councilman Polensek is available at the meeting to provide his support and comments for the proposal.

Cynthia Brookins from Greater Collinwood Dev. Corp is also available to support the organizations support for the proposal. 

Shannan Leonard from the Zoning & Technology section is available to provide the code analysis for the proposal.

Motion to approve as presented with conditions on automatic dimming and content. Committee is supportive of variances below:

169 sq ft variance for sign face -- necessary for visibility

68 ft tall variance for height -- so that it is not a nuisance for the surrounding residences

Automatic changeable copy signs -- because it is at the end of the PRO district and along the marginal road of Waterloo Rd

Proximity to residential district -- may not be needed, must confirm exact locationon the lot.

Motion to approve failed, 3-2.