IMPLEMENTATION
It has been said, only partly in jest, “to plan is human, to implement is divine.” Plans that fail to produce results are, in fact, so common that the phrase “plans that sit on the shelf” has become a part of our vocabulary. To avoid this fate, the Connecting Cleveland 2020 Citywide Plan has been designed to “jumpstart” its implementation by incorporating implementation strategies and capital improvement recommendations into the plan itself.
No plan, however, can implement itself. Implementation of the Connecting Cleveland plan will require the coordinated efforts of all segments of City government and, critically, a precedent-setting degree of regional cooperation. Many of the tools necessary to implement the plan are already in place, but some of these tools are outdated and need to be re-thought and re-configured if they are to be effective in realizing the emerging vision for Cleveland’s future. An effective implementation strategy for the Connecting Cleveland 2020 Citywide Plan needs to include the following components.
Marketing. Cleveland is a community rich in assets – from its location on a Great Lake to the excellence of its cultural life and from its national transportation connections to its affordable cost of living. Effectively marketing these and other assets can attract businesses and residents to Cleveland without an over-reliance on financial incentives that deprive the City and its schools of the revenues required to provide first-class services.
Neighborhood Connections. One means of improving the quality of life in Cleveland’s neighborhoods is to view each neighborhood holistically – with the goal of better coordinating and focusing the multitude of governmental and private services that are provided to that neighborhood.
Zoning. Innovative zoning regulations and an updating of the City’s zoning map are core components in implementing the Connecting Cleveland Citywide Plan. That process has already begun and includes creation of the City’s first research district, first live-work district, first pedestrian-oriented retail district, and the City’s first zoning district that mandates mixed-use, multi-story development – each designed to implement aspects of the plan’s vision. Along with the zoning initiatives are design guidelines established to ensure that new development enhances the character of Cleveland’s neighborhoods and retail districts.
Capital Improvements. The Citywide Plan identifies capital improvement projects that can be catalysts for the plan’s development recommendations – such as a new road or a new transit connection proposed to provide improved access for economic development. In addition, the Citywide Plan is already being used as input for the City’s newly re-instituted 5-year capital planning process, thereby helping the City to make strategic use of limited funds.
Incentive Programs. Financial subsidies have fueled much of Cleveland’s recent redevelopment. The Citywide Plan recommends that current incentive programs be re-evaluated to ensure that they achieve their objectives in a manner that minimizes use of limited City resources. The plan also recommends that programs be restructured or created to meet newly defined objectives, such as the promotion of “green” building, transit-oriented development, mixed-use development, technology transfer initiatives, and healthy lifestyles.
Funding Resources. It is recognized that City resources alone will not be sufficient to achieve the goals laid out in the Citywide Plan. Consequently, the plan emphasizes the need for creative partnerships between the City, other governments and the private sector in pursuit of the plan’s goals. A listing of current funding sources is incorporated into the text of the full plan.
Community Engagement. Meaningful and broad-based public participation is critical in ensuring that the plan has the community support necessary for its implementation. The fact that the Connecting Cleveland plan is built on a firm base of community engagement is a good start, but the success of the plan will depend on a commitment on the part of the City and neighborhood-based organizations to continue that engagement. |